Posted by Bruno Marcoux on December 9th, 2020
Brands are now driven towards the dark web for the vast opportunities it provides. But there are certain factors that the brands often tend to overlook while in the dark web or the deep web. With the right guide, it is possible for them to not miss the opportunities while at the same time dodge the mishaps that they might encounter. In this piece, we have skillfully jotted down all the factors that the brands must consider at all costs.
The Dark Web and Its Various Aspects
The dark web is the hidden version of the World Wide Web (WWW) that requires a different browser and a premium VPN to access the dark web websites or the dark web links. The dark web is typically mostly misunderstood owing to the fact that it offers privacy and anonymity. It is estimated that the dark web constitutes just 5–6% of the total internet. The dark web is not at all illegal to use but the illicit activities that take place there are what make the place a little risky.
The other side of the darknet that gets hidden under the negative connotation is the bright side that is mostly concerned with the brands. Most of the marketers miss out on the dark web in terms of brand perspective. On the contrary, there may be certain opportunities revolving around brands such as mentions, interactions, and several other legal activities. Without the proper knowledge of dedicated tools to support your brand like Torbot or Social Links, it would be difficult to discover, monitor, map, and search through the dark web.
How Will You Keep Your Brand And Employees Safe?
It also needs a special mention that without the knowledge of how to keep your brand and employees safe once you get into dark web marketing is dangerous. Thus, here are certain key points that you need to consider and not overlook when you are on the dark web or darknet in general.
- Create Your Own Guidelines
You must have a crystal clear brand oriented guidelines before you start off with marketing on the dark web and deep web. Your employees must know why and how they might use the dark web. Your employees must know that the dark web is a stronger platform for privacy and anonymity. They must not go beyond their limitations and ask anyone their personal information and this might lead to loss of brand credibility or else a productive conversation can come to an end.
- Adopt Effective Prevention Method
Former instances state that there have been malware attacks and data hack on the dark web owing to negligence. Thus, you need to employ an efficient cybersecurity team to prevent negative encounters proactively. You must also operate in a secure environment so that the investigation records and the search queries remain within the boundary of the organization. Additionally, you must adopt some cost-effective solution that would ensure that your team is capable enough to identify which investment would be beneficial.
- Depend Mostly On The Non-Dark Web Forums For Gathering More Information
There are various non-dark web yet beneficial forums on the clear web that can help you gain maximum knowledge such as Reddit and Quora. You can learn how and when to use the dark web for your branding. This would just work as a litmus paper test for your brand efforts. Also, think before you shift to the dark web spectrum. How effective will branding on the dark web be? What amount of traffic will actually be drawn? — These are some of the questions you need to figure out before a leap.
These are some of the factors that you need to assess before you make up your mind and go inside the dark web for your business purpose. We can foresee already what dark web would be for the organizations and the brands in future.
Originally published at https://uberant.com.